Behind the Scenes for HATCH

In the first few days of December, I photographed behind the scenes for HATCH in Malibu and Venice. While the main photo shoot was taking place, I shot the models in their downtime, as well as products for HATCH’s social media. What I love about behind-the-scenes photography is the chance to tell the story of the brand authentically. It’s more slapdash, more fly-by-the-seat-of-your-pants, more hit-or-miss, but it’s real—and when it works, it’s fantastic.